Reservations
Tuesday, 29 January 2013
Monday, 28 January 2013
Kenya Airways mark anniversary with plans for further expansion
Kenya Airways on Friday announced plans to increase the frequency of flights across the continent as it marked 36th anniversary, having launched its first flight in February 1977 following breakup of the East African Community and disbanding of East African Airways.
With only six aircraft when it was launched by the Kenyan government - four inherited from the collapsed regional airline and two leased ones - the airline has since been privatized, besides growing its fleet and route network significantly.
"Our 36th anniversary is an opportunity for us to celebrate the achievements that we have had so far, learn from our experiences, and re-energize for the future," CEO Dr Titus Naikuni said during the celebrations in Nairobi.
Naikuni said for its 36th anniversary, the airline has lined up a series of activities and events including rewarding loyal customers with a state of the art Range Rover Sports among other prizes.
The anniversary coincides with Kenya marking 50 years of independence.
The national carrier, flies to over 50 destinations across the world and operates a fleet of 41 aircraft.
Kenya Airways is seeking to more than double the number of its aeroplanes to 115 in the next ten years.
The company said it will also take bank loans to finance the ten year expansion plan that will cost 3.6 billion U.S. dollars when completed.
As part of fleet and destination expansion, Kenya Airways said earlier it will increase its destinations to China from the current two to six as it seeks to tap into the growing passenger and cargo travel between China and Africa.
Last year, Kenya Airways introduced a 120-ton cargo plane that will fly from Nairobi to China, to cater for increasing need for air cargo transport between Africa and China.
During its 36 years of existence, Naikuni said airline has achieved several key milestones that include striking a strategic partnership with KLM in 1995, issuing an Initial Public Offering in 1996 and the Rights Issue in 2012.
"This has seen the airline create jobs and contribute towards developing the Kenyan economy," he said.
Naikuni said the airline’s expansion has seen the airline not only continue to play an integral role in connecting many African countries to the world, but the carrier’s growth is seen as a symbol of Africa’s emergence as an economic force on world stage.
"This has seen it scoop several major global travel industry awards and accolades over the years," Naikuni said.
Kenya Airways is one of the dominant airlines in Africa and is responsible for flying a large number of African traders to Chinese market.
Other major airlines include South Africa Airways, Ethiopia Airways and Egypt Air.
In terms of passenger safety, the national carrier has consistently maintained high standards during the course of its history, achieving the International Air Transport Association (IATA) Operational Safety Audit certification in 2005, making it the first airline in sub-Saharan Africa to attain the quality standards.
The 36th anniversary comes as the airline implements its 10- year growth plan, Project Mawingu that aims at operating a fleet of 119 aircraft from 35, besides increasing its destinations from 58 to 115 routes by the end of 2021.
Kenya Airways is also part of the Sky Team, a global network of 19 international carriers, having joined in 2007.
Through the network, the airlines cooperate in providing service, easing connections amongst them, thus making flights smoother and more simplified through seamless travel by passengers.
Through Sky Team and its seamless connections, KQ is able to offer its passengers service from 1,000 airports in 187 countries.
"Other value-add services introduced by the airline in recent days include the introduction of the Msafiri Gold Card that will see cardholders accumulate frequent flyer points for any purchases made at Visa points of sale worldwide," Naikuni said.
The airline owns 34 percent stake in Tanzania’s Precision Air a regional carrier flying to key destinations in Southern Africa.
Arik Air introduces Book-on-Hold
Arik Air, West and Central Africa’s largest airline has introduced a new payment option that allows customers to book a ticket online at the airline’s website www.arikair.com and pay later using a number of different payment platforms.
The new Book-on-Hold service is part of a raft of changes, which are being rolled out to enhance Arik’s online offering and customer experience.
The special booking process has been developed for customers buying tickets in the Nigerian market for flights originating in Nigeria. It allows flight tickets to be booked on the website and held in the system, whilst giving travellers the convenience and flexibility of paying for the ticket later.
Once a ticket is booked online using the Book-on-Hold option, a special Ticketing Time Limit will be advised, allowing the customer time to choose a preferred payment option.
Payment can then be made on any of this mediums:
(1) via Internet Banking website
(2) by visiting any Nigerian Bank Branch
(3) by making payment on Quick Teller enabled ATMs
(4) via www.quickteller.com
(5) at any Arik Air Ticketing Office.
Once payment is received an electronic ticket will be issued.
Arik Air’s Managing Director/Executive Vice President, Mr. Chris Ndulue said of the new process:
“We believe this Book-on-Hold option offers greater flexibility and control, especially for guests on the move. This is part of Arik Air’s strategy of providing more convenient services to our esteem guests.”
This product is available only for guests paying in the Nigerian Market.
Friday, 25 January 2013
American Airlines’ bold new look for a new company moving forward
American Airlines (Dallas/Fort Worth) unveiled a new chapter in the history of the airline. Here is the official announcement:
It’s a new year and a fresh new look for American Airlines as the company today unveils a new logo and exterior for its planes, including the already delivered Flagship Boeing 777-30 0ER aircraft set to fly on January 31. In addition, American plans to continue taking delivery of new planes this year as part of its historic orders for 550 new aircraft. The unveiling of the new logo and livery is the latest step forward in American’s ongoing journey toward building a more modern travel experience for its customers.
Etihad offers first 'on-board showcase' in Washington
Etihad Airways today opened the doors to one of its brand new aircraft for the airline's first-ever 'on-board showcase' in Washington, DC.
Above: Etihad Airways today opened the doors on one of its brand new aircraft for the airline’s first-ever ‘on-board showcase’ in Washington. The airline will launch daily flights to Dulles International Airport on March 31.
The new B777 aircraft made its maiden voyage from the Boeing Everett factory this week, stopping at Dulles International Airport for the one-day-only event.
An exclusive audience from diplomatic, business and government circles was welcomed onboard the aircraft for a review of Etihad Airways’ award-winning guest experience, in advance of the launch of its daily flights to Washington, DC from March 31.
Aubrey Tiedt, Etihad Airways Vice President Guest Services, said: “Our offering today is the result of tireless and constant innovation and significant investment.
“In creating our guest experience, we look outside the regular parameters of the airline industry, benchmarking instead against the leading hotels and restaurants of the world.
“This means we have a completely different approach to onboard service. Our staff are trained to be hospitality experts; but more than this, they understand that caring for each individual is fundamental to differentiating our guest experience, on the ground and in the air.”
This philosophy is evident in the airline’s unparalleled onboard cuisine created and served by classically-trained Chefs and Food and Beverage Managers recruited from leading fine dining and Michelin Star restaurants.
A team of more than 25 cabin crew were on hand to escort guests around the beautifully designed aircraft interior, with seats by Sogerma, BE Aerospace and Weber, and bespoke features highlighting collaborations with Poltrona Frau, Ettore Billotta, and Panasonic.
Daily flights to Dulles International Airport will provide a capital-to-capital link between Washington, DC and Abu Dhabi, the federal capital of the UAE, with connections onward to Etihad Airways’ global network.
Daniel Barranger, Etihad Airways Vice President Global Sales, said: “The Washington metropolitan region represents a wide geographical spread and strong economy. This route is vital to supporting our ongoing growth in the US and the increasing ties between the US and the United Arab Emirates.
“This region is home to America’s second largest market for travel to the Middle East, with significant demand for premium services. I believe our award winning services will provide greater choice for both business and leisure travellers when we arrive in March.”
Above: Etihad Airways today opened the doors on one of its brand new aircraft for the airline’s first-ever ‘on-board showcase’ in Washington. The airline will launch daily flights to Dulles International Airport on March 31.
The new B777 aircraft made its maiden voyage from the Boeing Everett factory this week, stopping at Dulles International Airport for the one-day-only event.
An exclusive audience from diplomatic, business and government circles was welcomed onboard the aircraft for a review of Etihad Airways’ award-winning guest experience, in advance of the launch of its daily flights to Washington, DC from March 31.
Aubrey Tiedt, Etihad Airways Vice President Guest Services, said: “Our offering today is the result of tireless and constant innovation and significant investment.
“In creating our guest experience, we look outside the regular parameters of the airline industry, benchmarking instead against the leading hotels and restaurants of the world.
“This means we have a completely different approach to onboard service. Our staff are trained to be hospitality experts; but more than this, they understand that caring for each individual is fundamental to differentiating our guest experience, on the ground and in the air.”
This philosophy is evident in the airline’s unparalleled onboard cuisine created and served by classically-trained Chefs and Food and Beverage Managers recruited from leading fine dining and Michelin Star restaurants.
A team of more than 25 cabin crew were on hand to escort guests around the beautifully designed aircraft interior, with seats by Sogerma, BE Aerospace and Weber, and bespoke features highlighting collaborations with Poltrona Frau, Ettore Billotta, and Panasonic.
Daily flights to Dulles International Airport will provide a capital-to-capital link between Washington, DC and Abu Dhabi, the federal capital of the UAE, with connections onward to Etihad Airways’ global network.
Daniel Barranger, Etihad Airways Vice President Global Sales, said: “The Washington metropolitan region represents a wide geographical spread and strong economy. This route is vital to supporting our ongoing growth in the US and the increasing ties between the US and the United Arab Emirates.
“This region is home to America’s second largest market for travel to the Middle East, with significant demand for premium services. I believe our award winning services will provide greater choice for both business and leisure travellers when we arrive in March.”
Capri by Fraser to go worldwide in 2013
Frasers Hospitality marked the opening of its first hotel residence Capri by Fraser, Changi City/Singapore yesterday with the unveiling of plans to take the Capri by Fraser brand into the global marketplace.
The decision follows a successful brand launch in May 2012.
Plans includes the opening of two more Capri by Fraser properties this year, the 126-apartment Capri by Fraser, Ho Chi Minh City in March 2013 and the 240-apartment Capri by Fraser, Kuala Lumpur in November 2013.
The group is also in the process of finalising plans for more Capri by Fraser properties in Asia Pacific and Europe.
Created by Frasers to meet the evolving needs of e-generation business travellers, the new urban-inspired hotel residence brand concept Capri by Fraser, is attracting strong market interest with its first property in Singapore enjoying a steady average occupancy of more than 80 per cent since it soft opened in September 2012.
Bolstered by its strategic location in one of Singapore’s robust business districts, within close proximity to the Singapore EXPO Convention and Exhibition Centre, Capri by Fraser, Changi City/Singapore has been attracting strong corporate and MICE clientele from surrounding companies ranging from financial, logistics, information technology, telecommunication, FMCG to airline industries.
Stays have averaged between three to five nights, with long stay bookings of over several weeks.
Capri by Fraser Changi City/Singapore also scored an early coup of becoming the official hotel of the inaugural Korean Ladies Professional Golf Association (KLPGA) tournament in Singapore, within only two months of its soft opening.
Speaking at the opening of Capri by Fraser, Changi City/Singapore, Choe Peng Sum, chief executive of Frasers, said: “The positive international response that Capri by Fraser has generated within a relatively short span of time is a strong indication that there is a demand for a hotel residence brand that is well positioned to meet the 24x7 work-life balance needs of the rapidly growing e-generation market sector.
“We are very excited with this response and it is very much our plan to explore the growth potential of this brand internationally throughout Asia and beyond.”
The Capri by Fraser hotel residence concept cuts through the conformity of typical hotels by offering residents an extensive range of facilities and customisable services together with the comfort and convenience of a full serviced residence. E-efficiencies such as iPad-activated check-ins, e-Concierge and e-Print facilities are available to complement the always-on lifestyles of business travellers.
Seamless complimentary high-speed Wi Fi Internet connectivity is provided to help residents stay constantly connected throughout the property – in the rooms and all public spaces.
In line with its high-tech vibe, meeting and conference facilities are equipped with the latest audio-visual capabilities including interactive touch-screen panels and integrated whiteboard projector features.
A choice of food and beverage and leisure options, complemented by fully equipped kitchenettes and Spin & Play integrated launderettes, provide residents with the flexibility to choose how they want to work, stay and play.
Etihad Airways records profit for second year running
Etihad Airways, the national airline of the United Arab Emirates, was profitable again in 2012. The airline’s President and Chief Executive, James Hogan, made the announcement during his keynote address at the Global Airfinance Conference in Dublin.
The 2012 result follows Etihad Airways’ maiden profit in 2011 of USD14 million. During his speech to more than 1,000 delegates in the Irish capital, Mr Hogan added that more details of the airline’s financial results would be released next month.
The 15th Annual Global Airfinance Conference includes delegates from the world’s largest airlines, leasing companies, commercial banks, export credit agencies, private equity firms, investment banks, manufacturers, law firms and other aircraft financing organisations.
Mr Hogan also explained to conference delegates how Etihad Airways’ focus on cost control and the creation of value and scale had helped drive its impressive expansion.
He spoke of the airline’s strong financial portfolio with more than USD 6.5 billion in funding from more than 50 financial institutions across the world, and he gave details of how major financial market risks are managed. These include fuel, foreign currencies, interest rates and emissions.
Etihad Airways funding is derived from more than 50 lenders and lessors from local, regional and global sources. Mr Hogan said there would be a continued focus on diverse sources, focus on residual value risk, as well as the importance of key relationships with financial institutions.
Mr Hogan said: “Etihad Airways has achieved double-digit passenger and revenue growth in recent years and established world-class product and service. This could not have been achieved without the airline earning the confidence of the leading global financial institutions.
“We are set to post our second successive profit which is rare in the current uncertain economic climate and illustrates the impact and success that the Etihad Airways’ unique business model has made.”
Mr Hogan added that Etihad Airways has identified a new route to global expansion, allowing it to accelerate even further its development as an airline and as a business.
This includes organic fleet and network growth, wide-ranging codeshares, and strategic equity partnerships. These all come together to create a virtuous circle of growth opportunities for the airline and its partners.
Etihad Airways carried more than 215,000 passengers between Abu Dhabi and Dublin in 2012, with the route once again in the airline’s top 10 most popular.
The 2012 result follows Etihad Airways’ maiden profit in 2011 of USD14 million. During his speech to more than 1,000 delegates in the Irish capital, Mr Hogan added that more details of the airline’s financial results would be released next month.
The 15th Annual Global Airfinance Conference includes delegates from the world’s largest airlines, leasing companies, commercial banks, export credit agencies, private equity firms, investment banks, manufacturers, law firms and other aircraft financing organisations.
Mr Hogan also explained to conference delegates how Etihad Airways’ focus on cost control and the creation of value and scale had helped drive its impressive expansion.
He spoke of the airline’s strong financial portfolio with more than USD 6.5 billion in funding from more than 50 financial institutions across the world, and he gave details of how major financial market risks are managed. These include fuel, foreign currencies, interest rates and emissions.
Etihad Airways funding is derived from more than 50 lenders and lessors from local, regional and global sources. Mr Hogan said there would be a continued focus on diverse sources, focus on residual value risk, as well as the importance of key relationships with financial institutions.
Mr Hogan said: “Etihad Airways has achieved double-digit passenger and revenue growth in recent years and established world-class product and service. This could not have been achieved without the airline earning the confidence of the leading global financial institutions.
“We are set to post our second successive profit which is rare in the current uncertain economic climate and illustrates the impact and success that the Etihad Airways’ unique business model has made.”
Mr Hogan added that Etihad Airways has identified a new route to global expansion, allowing it to accelerate even further its development as an airline and as a business.
This includes organic fleet and network growth, wide-ranging codeshares, and strategic equity partnerships. These all come together to create a virtuous circle of growth opportunities for the airline and its partners.
Etihad Airways carried more than 215,000 passengers between Abu Dhabi and Dublin in 2012, with the route once again in the airline’s top 10 most popular.
Wednesday, 23 January 2013
Thursday, 17 January 2013
South African Airways Named Best Business Class in Africa
South African Airways (SAA) has been named the Best Airline in Africa by Business Traveler Magazine, following its annual consumer survey.
The airline was also awarded the top prize for the Best Business Class to Africa, according to the results of the survey.
The company received the awards at a ceremony in New York, where SAA was recognised for its consistently high-quality and world-class service.
“…we are honored that … [the participants have] named us best in the region throughout the years,” said Todd Neuman, SAA’s Executive Vice President for North America receiving the awards on behalf of the company.
“These travelers have recognized the level of detail that SAA goes to in order to ensure their comfort, including the continual enhancements we make to our product both on the ground and in the air, which complement our convenient flight schedules and multitude of destinations served,” Neuman added.
SAA provides a number of regular direct links between important hubs in South Africa and North America, including daily direct non-stop flights between Johannesburg and New York, as well as a service linking Washington and Johannesburg.
The company has also been seen upgrading its Business Class offerings over the recent period, including the installation of state-of-the-art flatbed seats in Business Class, as well as the introduction of high-end food and entertainment offerings.
In the economy flight sector, SAA claims to provide the most legroom for passengers as compared to its market rivals.
The awards are a much needed positive reflection on the company, which has had a challenging past year on the home arena, having been forced to request a 4 billion – 6 billion rand ($480 million – $720 million) bailout from the South African government in September, and having been locked in disputes with the government which prompted the walk-out of eight board members including the Chairwoman shortly after the bailout request.
Earlier this month, the company’s acting CEO announced that a number of interim measures would be implemented amidst efforts to save the flailing airline, which has been amassing debts and has been struggling to meet basic costs such as fuel.
Source: ventures-africa.com
Wednesday, 9 January 2013
IATA: Conditions aligning to see a return to growth in 2013
The International Air Transport Association has released traffic results for November 2012 which showed an improvement in both passenger and air freight demand.
Air travel was 4.6 per cent higher compared to November 2011, up on the October result of 2.9 per cent.
Air freight volumes edged up 1.6 per cent over the same period after declining 2.6 per cent in October, year to year.
Passenger capacity rose 3.2 per cent and load factor improved one percentage point to 77.3 per cent compared to the year-ago period.
“November brought some positive signs for air transport demand - particularly for air cargo.
“It is premature to consider this a turning point for air cargo markets in terms of bouncing back and regaining lost ground.
“But, when coupled with positive economic developments in the US and an improvement in business confidence in recent months, the conditions are aligning to see a return to growth in 2013.
“In 2013 we expect that cargo volumes will grow 1.4 per cent, and passenger traffic will increase by 4.5 per cent worldwide,” said Tony Tyler, IATA director general.
“Passenger markets have held up better than cargo in the face of adverse economic conditions.
“But the current level of air travel is just two per cent higher than at the start of 2012.
“This is considerably weaker than the long-term average growth rate,” said Tyler.
Compared to October, November passenger traffic grew 0.6 per cent.
The majority of growth came from domestic markets, particularly China.
November air freight volumes increased 2.4 per cent in October.
This reflects a shift in seasonal shopping to online retailers, which depend heavily on air cargo.
It also shows improved consumer confidence in the US.
Seasonally-adjusted air freight volumes have now risen back to the levels of mid-2012, after declines in the third quarter.
Etihad Airways sets new record for busiest day
Etihad Airways has started the New Year by setting a record for the number of passengers carried across its worldwide network in a single day.
The record was set on Saturday 5 January 2013 when 33,802 passengers flew with the Abu Dhabi-based airline, beating the previous record of 33,766 set on Saturday 14 July 2012.
Etihad Airways capped an impressive festive holiday season with Thursday 3 and Friday 4 January 2013 also entering the airlines top 10 ranking for busiest ever days, with 32,622 and 32,918 flying each day respectively.
Two dates in January have also entered Etihad Airways’ top 10 for highest ever load factors. Flights across the airline’s network were 89.2 per cent full on Saturday 5 January (#4 in the top 10) and 88.1 per cent full on Friday 4 January (#9 in the top 10).
James Hogan, Etihad Airways’ President and Chief Executive Officer, said: “It has been a busy start to 2013 for Etihad Airways and it is highly satisfying to beat our previous record for passengers carried in a single day.”
Last week Etihad Airways announced it had flown total of 10.29 million in 2012, an increase of 1.88 million passengers from 2011.
Mr Hogan added: “Etihad Airways carried record numbers of passengers in 2012, was voted World’s Leading Airline at the World Travel Awards for an unprecedented fourth consecutive year. Our challenge is to build on these achievements during the coming 12 months.”
Sunday, 6 January 2013
Nigeria's air fares are prohibitively high
The loss of three competitors, Dana Air, Air Nigeria and short-lived start-up First Nation Airways, in Oct-2012 resulted in air fares surging to record levels in a country where air travel was already among the costliest in the world.
Arik and Aero dominate the market with 58% of total domestic and international seat capacity.
A low return domestic air fare between the main centres of Lagos and Abuja on Arik Air, costs NGN54,503 (USD348.71) for a flight of little more than an hour each way. Arik’s pricing power – and apparent lack of revenue management capability – is further demonstrated by the fact that the fare is the same regardless of whether the booking is for travel the next day or bought four months in advance.
Poor surface infrastructure, however, means most Nigerians have little choice than to travel by air – or not to travel at all. Some are reportedly forced to pay bribes to touts, especially in the capital, Abuja.
Arik offers 93 international services a week and 492 domestic services against Aero’s 24 international and 417 domestic services. Togo’s ASKY is Nigeria’s second largest provider of regional services offering 52 frequencies a week to Lagos and Abuja.
Expansion plans for Arik and Aero
Arik Air managing director Chris Ndulue has indicated the airline plans to commence services to Equatorial Guinea, Gabon, Guinea and Ivory Coast in 2013. Other routes are expected to include Lagos-Houston, Abuja-Kano-Jeddah, Accra-London, and Freetown-London.
In apparent conflict with other suggestions about its inability to raise cash, the carrier has reportedly secured a USD2 billion credit facility from international financiers to fund the purchase of new aircraft, potentially including Boeing 787s.
However, intercontinental expansion and associated fleet orders have long been touted by the airline, but never eventuated.
While Arik is Nigeria’s largest carrier, its network is focused on western Africa. Its network consists of 20 domestic destinations and 12 regional points, with the exception of a daily 737-800 Lagos-Johannesburg and daily Lagos-London and three times weekly Lagos-New York each operated with A340-500 aircraft.
The carrier dropped its Abuja-London service in Mar-2012 after the lease on a Heathrow slot from bmi expired and Arik claimed the Nigerian and British governments were unable to agree on terms under the 2008 bilateral air services agreement for a replacement slot.
Arik Air route map as at Jan-2013
Source: CAPA – Centre for Aviation & Innovata
Arik Air has added a twice weekly service from Lagos to Kinshasa, DRC, in Dec-2012 as an extension to its three times weekly Lagos-Douala route, using two-class, 124-seat Boeing 737-700 aircraft. Kinshasa is Africa’s third largest city with a population of around nine million.
Arik competes with ASKY Airlines and Camair on Lagos-Douala and with Camair on Douala-Kinshasa, according to Innovata.
For its part, Aero took delivery of two Boeing 737-400s in Nov-2012, taking its fleet to 12, consisting of a mix of 737-400 and 500s as well as Dash 8-300s. The carrier says it will use the additional aircraft to open new routes. It currently operates to 11 domestic points.
Aero’s sole destination outside of Nigeria is a 12 times weekly Lagos-Accra, Ghana, service. Its main hubs are Lagos and Abuja.
The airline also resumed operations to Port Harcourt and Warri from Lagos on 05-Nov-2012 with Dash 8-300 aircraft.
Thursday, 3 January 2013
Virgin rolls out new campaign | News | Breaking Travel News
Watch Virgin Atlantic is “Flying in the Face of Ordinary” this January with the launch of its new global brand proposition.
Masterminded by RKCR/Y&R, “Flying in the Face of Ordinary” brings to life Virgin Atlantic’s innovative and pioneering spirit. The new proposition captures the airline’s passion for flight and demonstrates how Virgin Atlantic goes beyond the norm to deliver unforgettable experiences for its passengers.
Simon Lloyd, Director of Marketing for Virgin Atlantic commented: “We wanted to capture the essence of Virgin Atlantic with this new campaign and bring the glamour and fun back into long-haul travel. “Flying in the Face of Ordinary” is more than a marketing campaign; it is a powerful brand proposition and long term platform that will be reflected in all areas of the business from communications and marketing to product and service.”
The new brand proposition kicks off with a global TV advertising campaign and, in 30”, 60”, & 90” TV and cinema edits RKCR/Y&R has created a faux movie trailer to pay tribute to the airline’s staff in a superhero style.
The staff are seen as children in possession of special gifts and extraordinary talents, including intuition, rapid reflexes, creative problem solving, heightened empathy and an ultimate passion for flying.
RKCR/ Y&R brought the concept and the story to life by colliding the creative forces of production company Partizan and with Antoine Bardou-Jacquet directing. VFX studio MPC created a range of photo-real effects and Guy Farley penned the music. The campaign was written by Pip Bishop and Chris Hodgkiss.
A heightened reality sets the scene across the marketing campaign with Print and Out of Home showcasing Virgin Atlantic’s iconic cabin crew presenting individual cabin experiences with collaged product photography. The campaign was written by Steve Williams and Adrian Lim and shot by Tim Bret Day.
A content hub on www.virginatlantic.com continues the “Flying in the Face of the Ordinary” message and features content on Virgin Atlantic’s people, destinations and product as well as details on the real-life Virgin Atlantic staff who inspired the TV ad. The website will also host a 2 minute version of the TV advert.
Mark Roalfe Chairman and Executive Creative Director of RKCR/Y&R comments: “We wanted to bring to life that special spark that makes the people at Virgin different. I think the film really captures that but with the tongue in cheek tone of voice that we’ve built with Virgin over the last 18 years”.
Etihad Airways flies record 10 million passengers
Etihad Airways has surpassed its target of carrying 10 million passengers in 2012 and is set to achieve a 22 per cent increase on the total of 8.41 million passengers for 2011.
The increase in passenger numbers - up to a total of 10.29 million - represents an extra 1.88 million passengers travelling on the carrier’s global network that now covers 87 of its own passenger and cargo destinations, and 245 codeshare destinations.
The passenger growth for Etihad Airways is mirrored by its equity partners. By the end of 2012, airberlin is expected to have carried 33.4 million passengers, Virgin Australia 19.5 million passengers*, Aer Lingus nearly 11 million passengers, and Air Seychelles 241,000 passengers.
Etihad Airways and its equity partners will have collectively carried more than 74 million passengers in 2012, with cooperation between the five airlines greatly contributing to passenger growth.
An example of the success of this cooperation is the 300,000 passengers airberlin and Etihad Airways have delivered onto each other’s networks during the last 12 months.
James Hogan, Etihad Airways’ President and Chief Executive Officer, said: “Etihad Airways has achieved significant expansion in 2012 and therefore it’s very satisfying to pass our target of flying more than 10 million passengers during a year for the first time.
“We have launched flights to six new destinations during the last year - Tripoli, Shanghai, Nairobi, Basra, Lagos, and Ahmedabad - which have all contributed to the 22 per cent increase in passenger numbers.”
Based on year to date figures, Etihad Airways will have carried 73 per cent of all passengers at Abu Dhabi airport, a 5.3 per cent increase on 2011’s figure of 67.7 per cent.
With the addition of Etihad Airways’ equity partners that operate flights into Abu Dhabi, the combined passenger number total for 2012 rises to 76 per cent.
The further addition of Etihad Airways’ codeshare partners that operate into Abu Dhabi - Air Astana, Alitalia, Czech Airlines, Garuda Indonesian, Hainan Airlines, Jet Airways, KLM, MEA, nasair, RAK Airways, Safi Airways, Saudi Arabian Airlines, Sri Lankan Airlines, Turkish Airlines, and Ukraine International - the total percentage of all passenger traffic through Abu Dhabi increases to 81 per cent.
In 2012 Etihad Cargo has contributed 87 per cent of tonnage into, out of, and through the Abu Dhabi hub. The total handled hub tonnage by the end of the year will be more than 640,000 tonnes. Overall in 2012 Etihad Cargo carried a record 365,000 tonnes, which is 18 per cent more than in 2011.
Etihad Airways’ busiest route was Bangkok with the airline carrying nearly 691,000 passengers to the Thai capital during the year, a 38 per cent increase on 2011.
This was closely followed by Manila, Heathrow and Jeddah. Sydney, Paris, Frankfurt, Manchester, Doha and Dublin complete the list of the 10 most popular routes.
During 2012 Etihad Airways beat its previous record for the number of passengers carried in a single day with 33,766 passengers flying on Saturday 14 July. The airline took delivery of seven new aircraft in 2012, three Airbus A320s and four Boeing B777s.
Etihad Airways will take delivery of 14 new aircraft in 2013, four A320 passenger aircraft, one A321 passenger aircraft, and one A330 freighter from Airbus; two B777 freighters, and six B777-300ER passenger aircraft from Boeing.
The airline has announced it will start flights to at least three new destinations in 2013, Washington DC in March, Sao Paulo in June, and Ho Chi Minh City in October.
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